Rayovac Case Study Essay

Sue Winchell

MKT 400. 01

Hartman

February twenty-five, 2010

*Case Research: Rayovac* Corporation

*The Rechargeable* Battery pack Opportunity

Synopsis

Greg Falconi was the vice president of sales and marketing to get Spectrum was pondering how to grow the division of Rayovac Battery. He knew that with good marketing, the rechargeable electric battery market may likely grow in United states just like European countries. Major competitors were not engaged much with this product category, fearful which it would cannibalize sales with their non-rechargeable products. Rayovac can use this chance to increase the presence and brand name acknowledgement by coming into the " back door" instead of competitive head-to-head resistant to the well-established market leaders. Falconi wondered if this was a business worth running after and, if it was, how he would marketplace the Rayovac line within just Canada. Industry Analysis

Battery Marketplace in The united states

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Channels Batteries are Sold Through

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Market Size and Total Growth

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Factors that Hinder Sales

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Evaluation of Opportunity

Benefits and Drawbacks of Rechargeable

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Market Remained Tiny Despite Value

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Need to Develop Category

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Factors Driving a car the Category

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Risks Engaged

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Rayovac's Current Position

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Evaluation of Company and Competition

SWOT Evaluation -Duracell

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