Non Quit Yacht Exploration Paper

DOLLAR GENERAL FIRM REPORT

Table of Contents

EXECUTIVE SUMMARY3

INTRODUCTION5

ANALYZING THE INDUSTRY5

COMPETITORS5

CUSTOMERS5

MERCHANDISE6

LOCATION6

UNDERSTANDING DOLLARS GENERAL'S BUSINESS STRATEGY6

SHOP GROWTH6

MERCHANDISE EXPANSION7

TECHNICAL ADVANCEMENTS7

DISCOVERING COMPETITIVE ADVANTAGE7

LOW-COST STRUCTURE8

SUSTAINABILITY8

CONTRASTING SMALL AND LARGE FIRMS9

ADVANTAGES OF THE TINY FIRM9

DISADVANTAGES OF THE LITTLE FIRM9

TRYING TO THE FUTURE10

REPOSITIONING10

INTERCONTINENTAL EXPANSION10

CLIENT SERVICE10

50TH ANNIVERSARY11

CONCLUSION11

WORKS CITED14

Appendices Stand of Items

APPENDIX A – PORTER'S FIVE FORCES………………………... ……………….. I APPENDIX B – PORTER'S GENERIC STRATEGIES…. …………………………. Versus APPENDIX C – STAKEHOLDER'S ANALYSIS……………………………. ……VII APPENDIX D – WORLDWIDE BUSINESS……………………………………. X APPENDIX Elizabeth – SWOT ANALYSIS…………………………………………………XII APPENDIX F – MIS………………………………………………………………….. XV APPENDIX G – ITEM COMPARISON CHART…………………………... XIX APPENDIX H – INDUSTRY EXAMINATION CHART………………………………. XXI APPENDIX My spouse and i – MISSION STATEMENTS………………………………………XXIV APPENDIX J – STORE POSITION MAPS……………………………………. XXVI APPENDIX T – 2004 VALUE RANGE REPORT…………………………………. XXIX APPENDIX L – BUSINESS LAW CONSIDERATIONS………………………. XXXI

Executive Overview

The purpose of this report should be to determine whether Dollar Basic (DG) has got the right technique to maintain a sustainable competitive advantage inside its market. Also, the report can discuss how small organizations, such as DG, are able to take on larger companies, such as Wal-Mart. In this statement, recommendations are given to guideline DG in obtaining a eco friendly competitive benefit in the price cut retail sector.

Analyzing the Industry

The first step to understanding a company should be to examine their industry. There are four key areas to consider the moment analyzing a market. These include:

•competitors

•customers

•merchandise

•location

How that these several factors interrelate determine how well a business will do in the particular industry. Understanding Dollar General's Business Technique

Every small business a strategy to direct it towards achieving a competitive benefits within its industry. DG's current business strategy is growth. A few growth pursuits include:

•store growth

•product development

•technological developments

Clearly, simply by continuing to pay attention to these expansion initiatives, DG can continue to further increase the profits and success on the market. DG's growth strategy provides it with a competitive advantage more than its rivals, who are not expanding perfectly rate. Checking out Competitive Benefit

DG includes a current competitive advantage within just its sector. DG keeps this benefits through a exclusive cost-efficient way. This cheap structure is usually apparent through low inventories, low advertising costs, and placement of retailers in countryside areas. Nevertheless profitable in the short-run, its current advantage is certainly not sustainable. It is not sustainable because of:

•rivals' similar competitive strategies

•low barriers of entry into the market

•the lack of a difference strategy

The moment examining competitive advantage, also, it is important to consider the market and take into account the existing competition against larger businesses.

Comparing Minor and major Firms

Tiny firms frequently find it difficult to compete with larger businesses. Though there are some disadvantages DG will never be in a position to overcome because of its size, small firms possess advantages more than their greater counterparts.

In order for a small organization, such as DG, to contend with larger businesses, there are many solutions.

Trying to the Future

There are numerous ways that DG can improve profitability and success. A number of which include:

•repositioning itself available in the market

•expanding internationally

•enhancing customer satisfaction

•promoting the 50th Wedding anniversary

By taking these recommendations into...



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