b. Current Trends of Outbound Tourism
Hong Kong is among the largest telephone tourism marketplaces in Asia and was ranked just after China (4th in Asia) and fifteenth in the World this season. The styles of reduction population and international spending are both rising through years. According to UNWTO, Hk generated US$17. 5 billion on international tourism expenditure in 2010, up 12% above 2009. Compared to China at US $54. 9 billion, The japanese at US$27. 9 billion dollars and Southern Korea by US$17. several billion inside the same year with its much smaller population, Hong Kong is as a result having a larger per capita expenditure upon international travel than the over top 3 Asian countries. The results reflect that Hk people are frequent travelers and regard overseas holiday within their lifestyle. Apart from the worldwide tourism spending from the Federal government statistics, there is also a rise in the number of departures by 3% more with 84. forty-four million in 2010, showing more and more residents departed to overseas via Hong Kong. The huge expenditure and departure statistics show that Hong Kong provides a huge industry in its telephone tourism business. Due to the growing market, the amount of Licensed Travel companies in the last 9 years continues to be increasing.
Although Hk has a high per capita spending on international tourism, almost all of its telephone travelers will be concentrated in a number of places in Asia like China, the most popular country for Hong Kong travelers. Eliminating China, 6th of the other top ten destinations incorporate Thailand, The japanese, Singapore, South Korea, Malaysia and the Taiwan. This effect shows that Hk people often take brief distance trip.
c. Goal Customers of Outbound Tourism
As Hk people appreciate travelling and consider international holiday as part of lifestyle, you will find wide range of buyers for outbound tourism on the market. For long travel (trips outside Asia), the customers are mainly professionally...