Essay about cityu

Form 2B

COMMUNITY COLLEGE OF METROPOLIS UNIVERSITY

METROPOLIS UNIVERSITY OF HONG KONG

Information on a Course offered by Trademark Business

Purpose: The information provided on this form will be deemed to be the standard record in the details of the course. It has multipurpose uses: for the University / CCCU's databases, for posting parts of it in the University/ CCCU's Program and Training Website, and in documents for students and others as necessary. Course Title:

Marketing Communications

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Course Code:

Credit Units:

Level:

Channel of Training:

Pre-requisites:

Pre-cursors:

Equivalent Courses:

Exclusive Training:

Course Length:

BUS20316

three or more

A2

English language

- CM10311 Marketing

-- Nil

CM20316

- Nil

One term

Course Seeks:

This course should equip students with familiarity with the methods with which a business convey with its markets, as well as how to choose its conversation effectiveness. That facilitates student learning about how companies how to use integrated marketing and sales communications strategy to attain marketing interaction.

Course Meant Learning Effects (CILOs)

Upon successful completion of this course, students will be able to:

1 )

2 .

several.

4.

a few.

Describe the marketing communications procedure and explain its importance in marketing. Explain built-in marketing communications mixture.

Apply the relevant skills and know-how required for a highly effective marketing communication. Analyse, describe and apply the ideas of marketing sales and marketing communications. Identify and explain right after between the several promotional equipment, and apply knowledge and skills in developing an integrated marketing communications plan.

Alignment in the CILOs while using Programme Designed Learning Outcomes (PILOs) of ABA (Marketing):

CILOs (Please пѓј if the CILO(s) is/are

aligned while using PILO

one particular

2

three or more

4

a few

Programme Planned Learning Results (PILOs)

Apply marketing and managing knowledge and skills

I actually.

to operate front series positions or perhaps as administration

пѓј

пѓј

пѓј

пѓј

пѓј

traineeships in promoting and/ or perhaps in providers sector

Apply interpersonal connection skills and generic

2.

пѓј

пѓј

skills although working in a culturally diversified team

Connect arts and humanities, scientific research and technology to

III.

their examine, and to practice in an moral and specialist

пѓј

пѓј

пѓј

manner

Analyse organization problems and issues acquiring into

4.

consideration numerous social, politics, economic,

пѓј

пѓј

пѓј

пѓј

пѓј

technological and environmental elements.

Alignment with the CILOs while using Programme Intended Learning Outcomes (PILOs) of Associate of Social Scientific research in Public Relationships and Advertising:

CILOs (Please пѓј in the event the CILO(s) is/are

aligned with the PILO

you

2

3

4

5

Programme Intended Learning Outcomes (PILOs)

Apply marketing and managing knowledge and skills

We.

to operate front range positions or perhaps as management

traineeships in marketing and/ or in services sector

Apply social communication expertise and common

II.

skills while employed in a broadly diversified crew

Relate artistry and humanities, science and technology to

III.

their particular study, and practice in an ethical and professional

way

Analyse business problems and issues taking into

4.

consideration numerous social, politics, economic,

scientific and environmental factors.

Keyword Syllabus: (a brief information of the syllabus of the course) The included marketing communications (IMC) foundations

Connection process; IMC plans; appearing trends; client behavior Business image and brand administration

Corporate photo; corporate identity; corporate trademarks; branding; company equity; presentation; labels; logos strategies Advertising opportunity research

Communication marketplace analysis; connection objectives; interaction budgets; promotion of new item Advertising managing

Advertising and IMC; promoting agency; promoting planning and research; advertising campaign management; advertising budgets; mass media selection

Promoting design

The...



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